Community Foundation Receives National Awards for Marketing Campaign


The Community Foundation of Herkimer and Oneida Counties has received seven international and national awards in recognition of its recent TV marketing campaign, “We Are How We Treat Each Other.”

Created by The Community Foundation’s marketing team in collaboration with Simon Eisenbach Productions and MPW Marketing, the commercial features local programs and nonprofit organizations supported by The Community Foundation. With a message of kindness, empathy and social responsibility, the campaign’s use of The Alternate Routes song “Nothing More” captures the spirit of The Community Foundation’s mission. The Alternate Routes will perform at the Levitt AMP Concert Series on Monday, August 28, 7 p.m., in Utica’s Kopernik Park on Genesee Street. The concert is free and open to the public.

“The community’s response to the commercial is truly humbling,” said Alicia Dicks, president/CEO of The Community Foundation. “From the first day it aired on TV, we’ve received dozens of phone calls, emails and personal notes praising its uplifting message and its stories of community partnership. The commercial illustrates The Community Foundation’s commitment to create a vibrant region, and it’s amazing to see how a simple, profound message can strengthen and unify our community.”

The commercial captures the diversity and breadth of The Community Foundation’s social impact investments, highlighting partner organizations across the two-county region: Sitrin Health Care’s Neurodegenerative Center, The Root Farm, Midtown Utica Community Center and Oneida Square Public Art & Design, among others.

“At The Community Foundation, our story is told through the stories of our dedicated nonprofit partners and generous donors,” said Jacquie Klotzbach, director of marketing and communications at The Community Foundation. “Our goal wasn’t to tell people about these bright spots in the community, but for it to be realized on a much deeper level. The powerful imagery and lyrical content didn’t require explanatory words; emotion is a universal language which allowed us to define the success of this campaign by how it made viewers feel about their community, about the future, about The Community Foundation.”

The awards received were:

  • Three Telly Awards, which recognize the best in cable TV programming, as well as online, video and film productions in the US. The Community Foundation’s campaign received bronze-level recognition in three categories: social responsibility, not-for-profit and use of music.
  • Two Aurora Awards, which honor professionals in the media industry internationally for their ability to create captivating content in film, video and motion media. The Community Foundation’s campaign earned a platinum best of show award for use of music and a gold award in the public relations/awareness category.
  • Two gold Hermes Creative Awards for excellence in the nonprofit and television PSA categories. Hermes Creative Awards honor excellence and recognize creativity, hard work and generosity in marketing and communication professionals internationally.

Photo Caption: (From left to right) Simon Eisenbach of Simon Eisenbach Productions; Geoff Storm, Logan Pistello and Adam Lawless of MPW Marketing; Jacquie Klotzbach and Kelly Murray of The Community Foundation and Mark Simon of Mark Simon Photography on location in Little Falls during the filming of The Community Foundation TV commercial.